A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
IAB Tech Lab pushes privacy standards forward with GPP and DDRF updates
Hi, Welcome Welcome back The update to core privacy frameworks will help advertisers stay compliant and prepare for the next wave of state privacy laws. Constantine von Hoffman on October 23, 2025 The IAB Tech Lab has announced two major developments aimed at strengthening privacy and transparency across the digital advertising ecosystem: a new … Continue reading IAB Tech Lab pushes privacy standards forward with GPP and DDRF updates
Sportradar joins the list of UAE license holders
Sportradar joins the list of UAE license holders Sophie Atkinson The sports technology company Sportradar is the latest to be awarded a gaming-vendor license in the UAE. The company joins a growing list since the General Commercial Gaming Regulatory Authority (GCGRA) was established in the UAE in September 2023, with this being the federal … Continue reading Sportradar joins the list of UAE license holders
Reinventing your personalization and orchestration with AI
At the November MarTech Conference we discussed how AI is transforming personalization from a buzzword into a measurable strategy. MarTechBot on November 10, 2025 For years, marketers chased the promise of true one-to-one personalization — the ability to connect with each customer as an individual, at scale. Many of their strategies stalled, constrained by … Continue reading Reinventing your personalization and orchestration with AI
How to turn internal docs into content that converts
Unlock the insights hidden in sales decks, onboarding guides and support docs to create content that earns buyers’ attention and drives results. Stephanie Trovato on October 21, 2025 A few months ago, I sat in on a customer success call where our CSM guided a new client through onboarding. She anticipated questions before they … Continue reading How to turn internal docs into content that converts
Yelp AI Chat Assistant Now Has A Memory
Yelp AI Chat Assistant Now Has A Memory by Laurie Sullivan , Staff Writer, October 22, 2025 Yelp has unveiled its fall product release ranging from AI-powered call and answer services to scheduling, but the most advanced feature is “Yelp Assistant,” the company’s chatbot that now has a memory. The assistant launched earlier this year, … Continue reading Yelp AI Chat Assistant Now Has A Memory
Someone made a ‘camera’ that can shoot at two billion frames per second
Someone made a ‘camera’ that can shoot at two billion frames per second With a bit of work, it can actually film light moving. Ian Carlos Campbell Contributing Reporter Tue, October 21, 2025 Brian Haidet, a scientist creating videos on YouTube under the handle AlphaPhoenix, showed off a camera in a new video that can … Continue reading Someone made a ‘camera’ that can shoot at two billion frames per second
The best use yet for Amazon drivers—delivering for food banks
October 21, 2025 The best use yet for Amazon drivers—delivering for food banks In some cities, as Amazon delivery vans make the rounds with your latest order, they’re also delivering something different—free food to people who rely on food banks. In a program that quietly started during the pandemic, the company has used its logistics … Continue reading The best use yet for Amazon drivers—delivering for food banks
Guaranteeing, Pausing Ads For Performance Sake
Guaranteeing, Pausing Ads For Performance Sake by Laurie Sullivan , Staff Writer, October 21, 2025 Dentsu is on a roll. The company, which operates a network of global brands and agencies, has been working on significant projects with industry tech companies to guarantee and improve ad campaign performance through a variety of ways. LoopMe will … Continue reading Guaranteeing, Pausing Ads For Performance Sake
What to do now that unique isn’t unique anymore
Every brand claims to be different. The ones that stand out make people feel something — not just think something. Reid Holmes on October 21, 2025 Marketers are trained to look for what makes their brand different — to find the rational reason someone should choose them over everyone else. But what if that … Continue reading What to do now that unique isn’t unique anymore
AI search is collapsing the B2B buyer journey
AI-powered search rewards credibility and depth. For B2B marketers, authority — not traffic — defines growth in the age of AI. Brianna Miller on October 20, 2025 The digital landscape keeps evolving, but the rise of AI-powered search marks a more profound shift. Tools like ChatGPT, Perplexity and Google’s AI Overviews are transforming how … Continue reading AI search is collapsing the B2B buyer journey
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