A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
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Apple inks deal for IMAX screenings of live Formula 1 races
Apple inks deal for IMAX screenings of live Formula 1 races Five events from the 2026 season will screen in US theaters. Anna Washenko Thu, February 19, 2026 Apple Formula 1 has been receiving star treatment from Apple for awhile, and now the racing series will literally be getting even bigger. Apple is … Continue reading Apple inks deal for IMAX screenings of live Formula 1 races
SAP evolves Emarsys into a full-blown engagement cloud
Is there a world where marketers move past silos to become ‘engagement architects,’ shifting from manual tasks to true orchestration? By Mike Pastore February 19, 2026 SAP today announced it is renaming its SAP Emarsys solution to SAP Engagement Cloud. The rebrand is part of a larger SAP strategy to make engagement a … Continue reading SAP evolves Emarsys into a full-blown engagement cloud
AppLovin Draws On Mobile To Create Social Network
AppLovin Draws On Mobile To Create Social Network by Laurie Sullivan , Staff Writer, February 19, 2026 AppLovin is preparing to build a social network after the company’s failed U.S.-based TikTok bid. With strong ties to mobile media, the company recently experienced a shift into broader AI and multiple advertising channels like streaming TV. Xiaochuan … Continue reading AppLovin Draws On Mobile To Create Social Network
Hollywood is freaking out over a viral AI video showing Brad Pitt and Tom Cruise fighting
February 19, 2026 Hollywood is freaking out over a viral AI video showing Brad Pitt and Tom Cruise fighting
Google launches no-code Scenario Planner built on Meridian MMM
Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into budget and ROI decisions. By Anu Adegbola February 19, 2026 Google is rolling out Scenario Planner, a no-code tool designed to make its Meridian marketing mix model accessible to marketers who do not have a data science team on … Continue reading Google launches no-code Scenario Planner built on Meridian MMM
Firing the CEO is the wrong answer, ask Sean McDermott
February 19, 2026 Firing the CEO is the wrong answer, ask Sean McDermott
The GTM spending problem no one wants to admit
New data shows more than half of enterprise GTM spend is ineffective while PR quietly delivers the highest return. By Mark Stouse February 18, 2026 The latest GTM Effectiveness Report from Proof Causal.ai and Fiduciari makes the numbers difficult to ignore. Across enterprise B2B go-to-market functions, roughly 53% of GTM spend was ineffective … Continue reading The GTM spending problem no one wants to admit
Gemini Titan prepares federally compliant prediction market expansion amid corporate turmoil
Gemini Titan prepares federally compliant prediction market expansion amid corporate turmoil Suswati Basu Gemini may be getting ready to deepen its push into regulated event-based trading through its affiliated platform, Gemini Titan. A recent regulatory filing submitted to the U.S. Commodity Futures Trading Commission, along with internal compliance documents, lays out how the … Continue reading Gemini Titan prepares federally compliant prediction market expansion amid corporate turmoil
How hesitation is a fundamental brain feature, according to neuroscientists
February 19, 2026 How hesitation is a fundamental brain feature, according to neuroscientists
Brendan Fraser on resilience at work in your 50s: ‘The silences in a career can be deafening’
February 19, 2026 Brendan Fraser on resilience at work in your 50s: ‘The silences in a career can be deafening’ span>span]:whitespace-nowrap”>“Before The Whale, I had everything to prove. And now, to be honest, not so much,” Oscar winner Brendan Fraser, 57, told AARP The Magazine in an interview last month. The 50-and-older segment is the fastest-growing demographic in the … Continue reading Brendan Fraser on resilience at work in your 50s: ‘The silences in a career can be deafening’
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